LoveShackFancy Nashville

When designing anything in Tennessee, your muse must be Dolly Parton…. there is simply no questioning this. With “Here You Come Again” blasting in the studio, we started to conceptualize this rustic 1,500sq ft foot Nashville renovation.

This corner location presented both a challenge and an opportunity. We knew that there was no way we would be able to cover the entire façade with the flowers due to zoning and clearances which brought us to the idea of doing a very large façade mural to cover the entire corner building.

We developed a custom floral mural with the artist that was inspired by heritage LSF prints. The result was both beautiful and bold, warmly welcomed by the local community.

In the interior, we wanted to keep the design simple, clean, and country. The walls were covered in a simple beadboard extended up to five feet, to help create a clean background for the product. The floors, in typical Southern design were painted in a light pink checkerboard which we interspersed with a custom stencil of a guitar to honor Nashville’s legendary musical past.

For the fitting rooms, we wanted to do something new and decided to create LoveShackFancy “tents”- these suspended from the ceiling draping down, anchor the back of the store and create a fun mood.